So both models have recorded a strong launch

Oct 19, 2018 06:55 GMT  ·  By  ·  Comment  · 
First quarter sales for the iPhone XS generation
   First quarter sales for the iPhone XS generation

If you thought that the high price of the new iPhone XS and iPhone XS Max is reason enough for the two devices to fail, this is not the case.

Data published by the Consumer Intelligence Research Partners (CIRP) indicates that the two iPhones have recorded quite a strong launch, with sales accounting for nearly 16 percent of all iPhone sales during the last quarter that ended September 29.

iPhone XS and iPhone XS Max each account for 8% of shipments in the United States, a chart shows, while iPhone 8 and iPhone 8 Plus represented 16% and 17%, respectively, of all phones sold last year by Apple during the same period.

iPhone XR on its way

iPhone X launched later than usual, and CIRP says it accounted for 14 percent of the sales in the beginning of the next quarter.

“The iPhone launch quarter is always tricky to understand, and this one is trickier than others” said Josh Lowitz, CIRP Partner and Co-Founder.

“This year, Apple launched iPhone XS and XS Max, the two most-expensive models, at the end of the quarter. Last year, Apple launched the more-expensive iPhone X in the following quarter. So, during the quarter ending September 29, 2018, Apple had an unprecedented ten models to track. The iPhone XS and XS Max performed similarly to the iPhone 8 and 8 Plus did in their similar launch quarter last year.”

Apple is now getting ready to launch the third and final iPhone it unveiled at the September 12 event. iPhone XR is also expected to record a strong debut, as it’s the most anticipated smartphone for Apple this year, coming with a starting price of $749 in the United States.

It features a 6.1-inch LCD screen instead of OLED, a single-lens camera, and no 3D Touch, being powered by the same A12 Bionic chip as the more expensive models.

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